Kortenhorst: Again, our core mission isn’t going to change. But there are a number of areas for us to build on that mission.
As I mentioned, an expansion into more urban and peri-urban areas makes sense, both from a business perspective and to reach people where they are with products they want and will use.
Another important part of the C-Quest model has been, and will continue to be, a focus on our customers. Once we have deployed our cookstoves, we invest in what we call Stove Champions, mostly women, who visit homes and communities on a regular basis, supporting the use and service of the stoves.